PRIVACY POLICY

1. Information We Collect

We collect information that identifies you ("Personal Information") to provide a high-fidelity coaching experience. This includes:

  • Contact Data: Name, email address, and phone number when you book a Strategy Call or join the Summer Performance Lab.

  • Performance Data: Information shared during the "Apex Pressure Profile" quiz or 1:1 sessions regarding your performance goals and mental bottlenecks.

  • Usage Data: IP addresses and cookies via Squarespace and Google Analytics to optimize website performance.

2. How We Use Your Information

Your data is used strictly to:

  • Deliver and customize your Neural Architecture training.

  • Send you "Performance Dossiers" and program updates via our newsletter.

  • Process payments securely via our third-party processors (e.g., Stripe, PayPal).

  • Improve our sensory training tools and website user experience.

3. Data Security & Confidentiality

Your privacy is a pillar of the Apex Minds brand.

  • No Selling of Data: We do not, and will never, sell or rent your personal information to third parties.

  • Session Confidentiality: All 1:1 performance coaching discussions are kept strictly confidential, except where disclosure is required by law.

  • Third-Party Tools: We use trusted, encrypted platforms (like Typeform and Squarespace) to store and process your data.

4. Your Rights

You have the right to "unplug" at any time. You may:

  • Opt-out of marketing emails via the "Unsubscribe" link.

  • Request a copy of the data we have stored regarding your performance profile.

  • Request the permanent deletion of your personal records from our system.

5. Children’s Privacy

As we serve young women (ages 15+), we prioritize the safety of minors. We do not knowingly collect data from children under 13. For participants aged 13–18, we encourage parental involvement in the registration process.